From a young age Rhea was always interested in fashion. She was the kid who used to say she wanted to be a fashion designer when she grew up. Flash forward into adulthood she was successfully working in the fashion industry when she started to notice discrepancies in the South Asian market. She noticed there was a huge variation in the quality of garments, unattainable price points, lack of sustainability, trend, general lack of design choice, and observed how difficult the consumer purchasing journey was. She soon found that she wasn’t the only one with these thoughts and though Khattoi was born.